Financial institutions use our digital maps to understand site characteristics such as accessibility and population density in order to make more informed decisions on new branch network locations. Branch Managers are then also able to provide location based information to consumers wanting to locate branches and relevant services.
MarketScope, a business and market analysis tool, allows the business analyst to represent statistical information and highlight trends on heat maps, using colours and shadings. Helps to identify where your customers are, determine potentially new clients and analyse your competitors catchment areas.
A web and mobile Store Locator allows banks to navigate consumers directly to their branch locations. Locating your nearest ATM in a new location whilst in the car is beneficial to the consumer, providing them with this solution gives you the competitive edge.
Put your business on the map:
Put your business on the map is an initiative allowing organisations to put their business location on a map, converting your location to a POI (Point of interest), thereby allocating GPS co-ordinates for your branch and ATM. Anyone wanting to locate your branches or ATM’s could locate you on a map-enabled web portal or navigate to your doorstep at the touch of a screen on a personal navigation device.
Case Study - Mobile Store Locator - Nedbank.mobi
Tags: Mobile Mapping