Location Intelligence (MarketScope)
Our location-based intelligence tool MarketScope, powered by TomTom, is a business intelligence tool giving decision-makers the ability to compare and contrast company data on consumers, sales patterns and customer trends with census and geo-demographic information such as Living Standards Measures (LSMs).
You are able to view your competitive landscape on a digital map and give your business intelligence reports graphic representation.
Without having to rely on your GIS or IT departments to provide relevant location intelligence, MarketScope will identify the results of intricate questions integrating your own internal data and market information by displaying them on one visually explicable map. Have this done quickly and without the time delays and expense of specialised research analysts. It can be accessed using a PC and can be made available to designated users within your organisation.
Seeing 'the bigger picture' is critically important in business. MarketScope gives you the ability to have a bird's eye view of your competitive landscape in a map based context, layering any number of datasets against a spatial backdrop. Rapid analysis reduces risk as you predict consumer behavior and improve revenues.
Location Intelligence (MarketScope) Case Studies